Activity 1 : Case Study

Discussion : H1N1 Pandemic

1. The BI is used to gather information that was recorded by a system within the company or hospital. Using this technology they gathered information from the hospitals and processed it using the Business Intelligence System. After the gathering of data, the BI would detect abnormalities of the track records and process new information that informs a potential outbreak of a certain area as soon as possible.

2. As stated earlier in my previous answer, the BI system helps greatly for decision making. After processing data, the users can now determine the right action to take depending on the data gathered on the system. It is also used as a data collection tool for the users to provide statistics and analytics which is then later processed by other users.


Discussion : Creativity Value Chain

1. The business faced problems with their retail selling strategy because the users decided to buy products directly to the product producers instead of having to buy via retail to Creativity. This lead to a business loss and because of this, they had to shift their focus value chain on a different category and focused more on the fashion-oriented than the crafting oriented which became more popular than their normal value chain.

2. Creativity used various software’s such as Cognos and SmartForecast programs. Creativity used Cognos as a basis on what the current popular item is and they try to maintain profitability of these products by focusing its attention on these items. It is also used to develop a dashboard for the for corporate news so that latest updates is always shown to the corporate leaders and other partner company leaders. They also created an “Analytical Center of Excellence” to support their Idea and improve their companies communication skills for better company functionality and faster news instances.